Aloha!






Grace Shi Ming
Multidisciplinary Creative, Brand Strategist

I am a multidisciplinary creative and brand strategist based in Oahu with a global perspective and extensive experience in brand development, marketing strategy, and content production. I have a proven ability to elevate brand visibility and drive growth through creative storytelling, strategic partnerships, and innovative campaigns. Deeply inspired by nature, I bring a unique blend of creativity to every project, ensuring authentic and impactful results.
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I’m your bestie when it comes to:

Brand Development
Creative Direction
Brand Strategy
Social Media Marketing
Creative Production
Digital Communication




WEB DESIGN & PROTOTYPE


As a newly self-thaught web designer, I focus on crafting high-end, visually captivating brands that reflect unique narratives and align with modern aesthetics. These projects showcase my ability to conceptualize and execute designs across various industries, from automotive history to luxury interiors and artisan bakeries. Each prototype is thoughtfully curated, integrating sleek design elements with user-friendly functionality to create immersive digital experiences.
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  • UX/UI Design  
  • Visual Storytelling  
  • Brand Identity  
  • Responsive Prototyping
Selected Clients:
YISTORY
LENS
Furni
LANI’S





BRANDING DESIGN & PRESENTATION

I love bringing brands to life through thoughtful and creative design. From font development to engaging presentations, my focus is on creating visuals that feel authentic and resonate with the audience. Each project is crafted with care, ensuring the brand’s story is told in a way that’s both impactful and relatable.
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  • Brand Identity  
  • Visual Storytelling  
  • Presentation Design  
  • Font Development 
Selected Clients:

Wai Nani Studio
INTO
ANOUK
Blank Spaces





FASHION & EDITORIALS


I collaborated with renowned magazines and top stylists to secure feature placements for brands. By curating and coordinating looks and samples to match editorial themes, I ensured the client’s essence was effectively captured and highlighted. This process enhanced brand exposure and visibility in prestigious publications, elevating their presence in the editorial space through strategic connections and a keen eye for aesthetic.
  • PR
  • Creative Strategy
  • Creative Marketing
  • Styled Editorials
Selected Clients:
Ruibuilt
BASERANGE
Kits
51EJ



ART PROJECTS & LOOKBOOK


I produced compelling creative content and managed successful projects, including event production, art book creation, and brand lookbook development. I managed casting, budgeting, and oversaw the hiring of creatives such as photographers, graphic designers and stylists.
  • Creative Direction
  • Creative Production
  • Content Creation
  • Event Production
Selected Clients:
Ruibuilt NYFW
Yukino Sarus ArtBook
MONET
RUOHAN






ADVERTISING & CAMPAIGN

 I spearheaded creative production for commercial advertising campaigns, bringing brand visions to life through visually striking ads and cohesive storytelling across social media. I curated props and wardrobes, developed and executed creative communication strategies, and managed budgets to ensure quality production and efficient resource use.
  • Ad Campaign Production
  • Wardobe Styling
  • Prop Styling
  • Creative Comminication

Selected Clients:

McDonald's
Van Leeuwen





    PR & COMMUNITY OUTREACH


    I executed successful PR and Influencer marketing campaigns that delivered impressive social media results and increased brand sales and revenues. By selecting the right influencers for our target audience, arranging product samples, and gathering valuable feedback, I ensured effective brand showcases.

    My campaigns resulted in major social media traction, boosting brand visibility and engagement. I significantly enhanced the brand's presence and drove sales growth through influencer marketing and community outreach.
    • Influencer Marketing 
    • Community Outreach 
    • Partnership Strategy
    Selected Clients:
    Ruibuilt
    BASERANGE




    BRAND IDENTITY & DEVELOPMENT

    I led the brand identity and development for 51EJ, a niche NYC jewelry brand, outsourcing and collaborating with talented graphic designers like Eric Hu and Yaxu Han to ensure high-quality visuals and cohesive brand messaging.
    • Tone of Voice
    • Idea Conception
    • Creative direction
    • Talent Outsource
    Selected Clients:
    51EJ




    PRESS & SOCIAL IMPACT


    I produced a podcast focusing on social awareness, enhancing brand image, and fostering community cohesion. I apporached potential guests, curated engaging topics, and managed translations to ensure accessibility and inclusivity. 

    Community Conversations with with Alex and Dydine successfully elevated Baserange’s presence and engaged audiences in meaningful conversations.
    • Research
    • Community Outreach 
    • Social Strategy
    Selected Clients:
    BASERANGE




    Mahalo!