FASHION & EDITORIALS

I collaborated with renowned magazines and stylists to secure feature placements for brands.
I ensured the client’s essence was effectively captured and highlighted by curating and coordinating looks and samples to match editorial themes. This process enhanced brand exposure and visibility in prestigious publications, elevating their presence in the editorial space through strategic connections and a keen eye for aesthetics.

PR
Creative Strategy
Creative Marketing
Styled Editorials

Selected Clients:

Ruibuilt
BASERANGE
Kits
51EJ

ART PROJECTS & LOOKBOOK

I produced compelling creative content and managed successful projects, including event production, art book creation, and brand lookbook development. I managed casting and budgeting and oversaw the hiring of creatives such as photographers, graphic designers, and stylists.

Creative Direction
Creative Production
Content Creation
Event Production

Selected Clients:

Ruibuilt NYFW
Yukino Sarus ArtBook
MONET
RUOHAN

ADVERTISING & CAMPAIGN

Creative production for commercial advertising campaigns, bringing brand visions to life through visually striking ads and cohesive storytelling across social media. I curated props and wardrobes, developed and executed creative communication strategies, and managed budgets to ensure quality production and efficient resource use.

Ad Campaign
Wardrobe styling
Prop Styling
Creative Comminication

Selected Clients:

McDonald's
Van Leeuwen

PR & COMMUNITY OUTREACH

My Influencer marketing resulted in major social media traction, boosting brand visibility and engagement. I significantly enhanced the brand's presence and drove sales growth through influencer marketing and community outreach.

Influencer Marketing
Community Outreach
Partnership Strategy

Selected Clients:

Ruibuilt
BASERANGE

BRAND IDENTITY & DEVELOPMENT

I led the brand identity and development for 51EJ, a niche NYC jewelry brand, outsourcing and collaborating with talented graphic designers like Eric Hu and Yaxu Han to ensure high-quality visuals and cohesive brand messaging.

Tone of Voice
Idea Conception
Creative direction
Talent Outsource

Selected Clients:

51EJ

PRESS & SOCIAL IMPACT

I produced a podcast focusing on social awareness, enhancing brand image, and fostering community cohesion. I approached potential guests, curated engaging topics, and managed translations to ensure accessibility and inclusivity.

Community Conversations with Alex and Dydine successfully elevated Baserange’s presence and engaged audiences in meaningful conversations.

Research
Community Outreach
Social Strategy

Selected Clients:

BASERANGE

Mahalo!

Aloha! This is Grace and some of my selected previous work. :)